We recently completed an exciting project for Third Branch Solutions (www.thirdbranchsolutions.com), a professional consulting firm that needed more than just a basic website. They wanted a platform that could establish credibility, generate leads, and build a community around their expertise.

The Project Scope

Third Branch Solutions came to us with specific needs for their growing consulting practice. They wanted to establish a strong online presence that could handle multiple business functions while maintaining a professional appearance that would instill confidence in potential clients.

The project involved creating a modern, responsive website with several key components working together seamlessly. We built a blog and news system that allows them to publish thought leadership content and keep stakeholders informed about company developments. This content management system gives them the ability to maintain fresh, SEO-optimized content without technical expertise.

Newsletter and Lead Management

We implemented a custom newsletter management system that integrates directly with their website. This allows Third Branch Solutions to build subscriber lists, segment their audience, and run automated email campaigns to nurture leads through their sales funnel. The system tracks performance metrics so they can see what content resonates with their audience.

The lead capture functionality goes beyond simple contact forms. We created multiple touchpoints throughout the site where prospects can engage, from consultation booking to resource downloads. Each interaction is tracked and scored automatically, helping Third Branch Solutions prioritize their follow-up efforts.

Apache Answers Talent Community

One of the most innovative aspects of the project was integrating Apache Answers to create a talent community. This Q&A platform allows industry professionals to ask and answer questions, building a knowledge base while establishing Third Branch Solutions as a hub for consulting expertise.

The talent community required custom API development to handle user registration, profile management, and integration with the Apache Answers system. We created automated workflows for user approval and content moderation, ensuring quality while reducing administrative overhead.

Administrative Control Panel

Perhaps most importantly, we built a comprehensive admin panel that gives Third Branch Solutions complete control over their platform. The admin interface allows them to manage blog posts, newsletter campaigns, user accounts, and community content from a single dashboard.

The custom API backend we developed enables seamless user management for the talent community. New users can register through the website, but their approval and role assignment is handled through the admin panel. This workflow ensures quality control while automating routine tasks.

Technical Foundation

The platform is built on React and Next.js for the frontend, with a Node.js API backend and PostgreSQL database. We implemented JWT-based authentication for security and designed the system with scalability in mind. The entire platform is hosted on cloud infrastructure that can handle traffic spikes as the community grows.

Security was a priority throughout development. All data transmission is encrypted, user inputs are validated and sanitized, and we implemented rate limiting to protect the API from abuse. Regular automated backups ensure data protection and business continuity.

Results

The completed platform has already delivered significant value for Third Branch Solutions. Their professional website establishes credibility in the consulting space while the lead capture system generates a consistent flow of qualified prospects. The talent community is growing steadily, creating valuable user-generated content that improves search engine rankings.

Most importantly, the administrative tools we built allow Third Branch Solutions to manage their entire digital presence efficiently. What once required technical support can now be handled in-house, saving time and reducing ongoing costs.

Why Custom Development Matters

This project demonstrates the value of custom web development over template-based solutions. While generic website templates might work for simple brochure sites, businesses with complex needs require tailored solutions. The custom API we built specifically for Third Branch Solutions' talent community couldn't be replicated with off-the-shelf tools.

The administrative panel we created gives them control over every aspect of their platform. This level of customization and control is what separates a true business asset from a simple website.

If you're interested in learning how custom web development could benefit your business, contact us to discuss your specific requirements.

Case Study: Building a Professional Consulting Platform for Third Branch Solutions